Supporting Food Allergy Canada and creating a more inclusive Halloween for kids facing food allergy
TORONTO, ON, October 19, 2022 — Just in time for trick-or-treating, Nextdoor Canada Ltd. introduces a new way to get in the Halloween spirit with the return of Treat Map. The Treat Map is an interactive, seasonal map on Nextdoor where neighbours can pin their homes to let others know they will be celebrating come October 31st.
A fan favourite among neighbours world-wide, this year Nextdoor has teamed up with Food Allergy Canada to make Halloween more inclusive for the 500,000 Canadian kids with food allergy. Neighbours can use the all new Teal Light icon in the Treat Map to indicate their home will have allergy-safe treats for trick-or-treaters.
“Halloween is a magical night when neighbours come together to have fun, however for those with food allergies it can be a scary experience,” said Christopher Doyle, Managing Director of Nextdoor Canada. “We’re proud to support Food Allergy Canada’s #ShineATealLight initiative to raise awareness for allergy-friendly Halloween alternatives that can help create an inclusive trick-or-treating experience for kids in neighbourhoods across Canada.”
“The #ShineATealLight initiative is designed to spotlight food allergy and how communities across Canada can support families navigating this medical condition during Halloween,” said Jennifer Gerdts, Executive Director of Food Allergy Canada. “We’re thrilled to be included on Nextdoor’s treat map where we can drive awareness for this initiative on a local level and reach Canadians as they head out to trick-or-treat.”
New to the Treat Map, this year neighbours can:
- Explore the Treat Map in Nextdoor’s Discover: The Treat Map can now be found within Nextdoor’s Discover, offering a more visible experience on the main navigation in one of the features that neighbours use most.
- Use the Teal Light icon to raise awareness for food allergy: The new Teal Light icon lets neighbours know which houses will be offering allergy-safe treats such as food alternatives like stickers, or individually wrapped treats that have the ingredients printed on them.
- Add a description to share ghoulish details: When adding your home to the Treat Map, neighbours can include a description for the first time. Now trick-or-treaters can plan their route around the homes with sought after king-sized candy bars and allergy-safe treats or haunted houses that will attract the most fright seekers. Adding your home to the Treat Map will also create a post in the Nextdoor newsfeed to encourage more neighbours to participate in the Halloween festivities.
A Global Halloween
The Treat Map is available in Canada as well as a selection of Nextdoor’s international markets including the U.S., United Kingdom, France, the Netherlands, Italy, Spain, Australia, and Canada. The global Treat Maps will launch throughout October and include pin selections based on local Halloween traditions. The Teal Light pin in conjunction with Food Allergy Canada is only available in Canada through Halloween night.
Neighbours can find the Treat Map in the Discover section of the Nextdoor app, or by visiting nextdoor.com/halloween.
About Food Allergy Canada
Food Allergy Canada is a national charity and the country’s leading patient organization committed to educating, supporting, and advocating for the more than 3 million Canadians impacted by food allergy. The organization focuses on improving daily quality of life by providing education and support needed to effectively navigate this medical condition, building informed and supportive communities, and acting as the national voice on key patient issues.
About Nextdoor
Nextdoor (NYSE: KIND) is where you connect to the neighbourhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighbourhood they can rely on. Neighbours around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbours, businesses, and public services. Today, neighbours rely on Nextdoor in more than 295,000 neighbourhoods across 11 countries. In the U.S., nearly 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom.
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For more information, please contact:
Anne Morello
Nextdoor Canada Ltd.
anne@nextdoor.com
647-224-2806
Christopher Holcroft
Empower Consulting, for Food Allergy Canada
christopherholcroft@hotmail.ca
416-996-0767